#KANYE WEST 808S AND HEARTBREAK FULL#
#KANYE WEST 808S AND HEARTBREAK SERIES#

Of the 7 R&B tracks Kanye guested on, he only indulged this new, melodic Yeezy on 3: “Digital Girl” by Jamie Foxx, “It’s Over” by John Legend, and “Everybody” by Fonzsworth Bentley.

The sly manner in which Kanye eased his fans into this new sound is worth analysing. The risk was calculated and studied for 10 weeks removed from Graduation and he was already in the studio with Chris Brown, then it was Jamie Foxx, Estelle, Fonzsworth Bentley, John Legend, and eventually, just 6 days out from 808s, Kanye hopped on “What It Is” by Sophia Fresh. Kanye’s shock-pivot into the realm of R&B and more melodic cadences isn’t so shocking when his pre- 808s output is stacked against the rest of his career. Cleo is Built to Create: The Red Wine Joint Interview Kanye Released (As Guest or Lead) More R&B Tracks in the 808s & Heartbreak Era Than Any Other Album The one straight-rap beat he released with “Stay Up (Viagra)” by 88 Keys. Kanye was still producing music for other artists, yet most of the beats Ye sold were to artists who used autotune already (Lil Wayne), artists who had it on their songs (T.I.), and R&B singers like Michael Jackson and John Legend. His closest collaborators weren’t interested in this new sound Kanye was pursuing.Kanye was still experimenting with the technique, and his cutting-room floor beats weren’t of sufficient quality.

Kanye’s two most experimental albums, 808s & Heartbreak and Yeezus were his most barren in terms of production prior to the album. Talk about a risk! This massive dropoff is reflected in the following statistics: Kanye Released Fewer Beats Prior to 808s & Heartbreak than any other Album Cycle On 808s there are just 3 unique samples: Tears for Fears’ “Memories Fade” on “Coldest Winter”, Nina Simone’s “See-Line Woman” on “Bad News”, and Patrick Doyle’s “Kissing In The Rain” on “RoboCop”. His solo success came from this product “Slow Jamz” and “Gold Digger”, both number 1 records, utilised samples. There wasn’t really a Kanye West outside of sample-based production until 808s. While he had a serviceable career in the late 90s, it wasn’t until The Blueprint in 2001, with Jay-Z, Bink and Just Blaze, that he discerned himself as a top-tier producer, and he did that via the sped-up soul samples that ran conscious hip-hop from 2002-2006. Ye’s currency was sample-based production. Related Sauce: KIDS SEE GHOSTS: Tracking Kanye and Cudi's Fight Against Mental IllnessĨ08s & Heartbreak Era: The Data Kanye Used Fewer Samples on 808s & Heartbreak Than Any Other Album A new, more introspective and subdued side of Kanye’s persona emerged, a pole away from the maximal pop of Graduation the year before. Yet the stage of one of the least coveted award shows in mainstream music became the platform Kanye used to launch his rebranding. Not a soul would begrudge Kanye chasing the pop-star success of Graduation into the next decade, in fact, fans were fiending for it. Kanye’s performance of “Love Lockdown” at the 2008 MTV Video Music Awards gave birth to an artistic evolution that, in the nearly 10 years since, has single-handedly changed the sonic course of rap more than any other.

#KANYE WEST 808S AND HEARTBREAK SERIES#

You can find the rest of the Yeezy Season series here.Ĩ08s & Heartbreaks – Hypothesis: Kanye West took the Biggest Risk of his Career on 808s & Heartbreak To put it lightly, 808s & Heartbreak was a risk. In this fourth installment, the data tells us a fascinating story of Kanye’s massive gamble ditching his samples and rapping for original production and autotune. A hypothesis is presented, which is the general and most common narrative surrounding an album, and then the statistics from Ye’s output during the recording cycle are used to find out whether the hypothesis is true or not.

This series of articles looks back on the numbers from Kanye’s output as a rapper and producer 60 weeks prior to each of his solo albums, and uses these statistics to prove or disprove the legacy or accepted narrative of each record.

#KANYE WEST 808S AND HEARTBREAK FULL#

With Yeezy Season 8 in full effect, Ben Carter is taking a closer look at the rollout for every single one of Kanye’s albums thus far. One year later Yeezy decided completely abandon both on his next album, instead opting for a risky, totally new sound that would change hip hop forever. By the end of 2007, Kanye West’s sample-based production and conscious rapping had made him a full-on international rockstar.

Kanye west 808s and heartbreak